How TBPN's Unique Approach to Ads Attracted OpenAI's Acquisition

Name: How TBPN's Unique Approach to Ads Attracted OpenAI's Acquisition
Uploaded: 2026-07-10
Duration: 19 min 14 s
Channel: The Prof G Pod – Scott Galloway
Description: John Kugan and Jordi Hayes of TBPN reveal their contrarian belief that ads can enhance user experience and support free services. Their media venture caught OpenAI's attention, leading to a $30M acquisition, as they leveraged their backgrounds in influencer marketing and YouTube.

John Kugan and Jordi Hayes of TBPN reveal their contrarian belief that ads can enhance user experience and support free services. Their media venture caught OpenAI's attention, leading to a $30M acquisition, as they leveraged their backgrounds in influencer marketing and YouTube.

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zap Business & EntrepreneurshipThe Prof G Pod – Scott Galloway19:14

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